June 16, 2012
Without its cast, Big Business is a fairly limp comedy that fails to amount to anything surprising or novel. This plot has been done before at least a handful of times (going all the way back to Shakespeare and The Comedy of Errors), including with Gene Wilder and Donald Sutherland in the French Revolution comedy Start the Revolution Without Me (1970). Bette Midler and Lily Tomlin generate most of this movie's appeal: When she's playing a domineering capitalist, Midler is sensational. She looks like she's having fun, and Tomlin gets overshadowed as the spacy sister who's out of place in the big city. (She was born to a humble West Virginia farmer and his wife, who, from the few minutes we see of her at the beginning, must have died from the sheer exhaustion of bearing too many children.) She's felt out of place her whole life, just like the Midler who's grown up in the country, not knowing she had city life in her blood.
One of the problems of Big Business is that it gets sidetracked trying to think of ways for its four main characters not to run into each other. The four of them end up getting booked at the Plaza in neighboring hotel rooms, so director Jim Abrahams milks the mistaken identity plot line for more than it's worth. Abrahams uses the crusade against a giant corporation which threatens to destroy the economic means of a small town as an afterthought, a way to give the movie some kind of moral impetus, not to mention a sappy finale that will unite the girls who are so different from each other. It's probably the most obvious part of the movie (but might also be the reason it was such a crowd-pleaser.)
The supporting cast is terrific: Fred Ward as the rural Tomlin's clueless but devoted boyfriend, Edward Herrmann and Daniel Gerroll as the urban Midler's flunkies, Barry Primus as her ex-husband, Seth Green as her adolescent, out-of-control son, Michael Gross as the urban Tomlin's exasperated doctor boyfriend, and Deborah Rush as the New York girls' complaining mother (seen at the very beginning).